How to Demonstrate True Responsiveness to Customer Issues

Demonstrate Customer Responsive to Deliver Great Customer Experience and Create Brand Loyalty

By Mark Landiak & Michael Janowski

July 21, 2016 - Customer responsiveness (the time required and effort exerted to respond to a customer issue) is an undeniable priority (and differentiator) among many business spaces. WalkerInfo reports that by the year 2020, customer experience will overtake price and product as the key brand differentiator. This is especially the case in wireless retail. There is not much nuance anymore among carriers with regard to devices, data plans, technologies and features. Customers are thus looking to make a decision on the basis of the best customer experience.

Providing that high quality experience requires showing a high degree of responsiveness (whether online or in person). You should commit to providing a brand of satisfaction that either counteracts or eclipses every customer issue that comes your way. Here are five action steps:

Seven Tips for Creating Valuable Customer Surveys

By Sophia Beirne & Michael Janowski

July 12, 2016 - Even if it's not the easiest task, creating an effective customer survey is definitely worth the effort. There aren’t too many feedback forms out there that permit us to gather such a considerable volume of data about a set of specific product-related questions.

If you're planning to create a customer survey, you need to first develop a strategy. Without it, this form of feedback gathering will quickly become troublesome. Here are seven (7) tips to help you create customer surveys that will serve you as reliable sources of valuable information.