How To Conduct A Thorough Social Media Audit

How To Conduct a Social Media Audit

By Michael Janowski

May 23, 2016 - The social economy is becoming more and more demanding on businesses to maintain the real-time consumer conversation. Consider these statistics:

  • In 2015, Social Media Today found that 71% of consumers are likely to purchase an item based on social media referrals. (Source)

  • Mintel reported in 2015 that 69% of consumers seek out opinions via web reviews before making purchases, while 57% use social media for recommendations. (Source)

  • According to Brafton, 94% of B2B buyers conduct online/social research before buying. (Source)

These measurements and behaviors are indicative of an increasing demand for transparency from consumer brands (and of a market that subsequently penalizes the brands that neglect or refuse to adapt and comply with this demand). Thus, your business needs a vibrant and well-branded social media & web presence to not only compete for new customers but also retain existing ones and cultivate brand loyalty. 

Four Tips for Coaching In The Moment

Tips for Approaching a Coaching Conversation

By Mark Landiak

May 11, 2016 - Front-line managers may be the most important element to achieving success on the front lines... and the ability of managers to coach their teams to higher levels of proficiency and performance is a manager's most important skillset. Much of our management training focuses on advising front-line managers on how to coach “in the moment.” This means coaching one-on-one, immediately before or after an interaction.  In a recent seminar, we invited managers to share their own coaching moment narratives and answer the question,“Knowing what you know now, what might you have done better/differently in your last coaching observations and interactions?”

Hindsight is 20/20. Highly proficient managers (those who do their jobs with excellence) possess the judgment to assess situations, solicit input and provide relevant guidance.  Coaching “in the moment” takes planning and skill.  Before any manager can coach “in the moment”, they have to know how to approach each situation.

Here are four step-by-step tips for approaching a coaching conversation: