By Jesse Nobbe
May 2, 2016 - Less sophisticated organizations often take the "Batch and Blast" approach (aka the "Shotgun" approach) to marketing to their database. See if something sticks and continue messaging until there are Marketing Qualified Leads for the Sales team. But Marketing Automation can help your organization tap into the dormant value in your database more efficiently.
Marketing Automation answers the question, "How do I best communicate with my database?". It allows for more timely, nuanced and accurate communications that will resonate with your audience. You'll spend less per contact and have happier, more engaged prospects by improving your ability to segment your audience and personalize communications.