Marketing Automation: What Can It Do for You?

Marketing Automation: What Can It Do for You?

By Jesse Nobbe

May 2, 2016 - Less sophisticated organizations often take the "Batch and Blast" approach (aka the "Shotgun" approach) to marketing to their database. See if something sticks and continue messaging until there are Marketing Qualified Leads for the Sales team. But Marketing Automation can help your organization tap into the dormant value in your database more efficiently.

Marketing Automation answers the question, "How do I best communicate with my database?". It allows for more timely, nuanced and accurate communications that will resonate with your audience. You'll spend less per contact and have happier, more engaged prospects by improving your ability to segment your audience and personalize communications.

LISTEN: Mark Landiak Joins the Retail Focus Podcast (April 20, 2016)

LISTEN: Mark Landiak Joins the Retail Focus Podcast (April 20, 2016)

By Mark Landiak

April 21, 2016 - Employee retention starts with the interview process. It's about asking the right questions and recognizing the success factors that characterize top talent. Once you've found that talent, it's your managers' responsiblity to cultivate it in a way that contributes to the success of both the individual and the store. Corporate Dynamics Inc. President/CEO Mark Landiak joins the Retail Focus Podcast w/ host Trent Kling to talk about best practices for staffing and employee management in retail. Click here or on the icon above to listen to the podcast!