By Zoe Anderson
October 17, 2016 - I have a fun new word for your retail business vocabulary: phygital. This trendy new semantic composite of 'physical' and 'digital' is popping up everywhere these days. It refers to the multichannel/omnichannel customer experience that many of your followers have come to appreciate for efficiency and personable qualities. It essentially references all channels (from in-person to online chat to mobile apps) working simultaneously to educate and inform the consumer process. The result is a phygital web of seamless and streamlined communications (and subsequent brand relationship building methods) that can lead to greater consumer and company satisfaction.
Here are some ways (with a couple real-world examples) for you to create a more phygital retail customer experience.