By Mark Landiak
September 16, 2015 – In my book Customer Service Isn't A Department... It's You!, I discuss how individual effort and performance in the customer service arena is a reflection of an entire department and organization. How we act and react will impact how our customers feel about our company. When it comes to customer service, we are all our own franchise. This is magnified in the context of our growing social economy and consumer review environment. It's an individual responsibility to take on a sense of pride in service to others.
As we've said before in prior entries, customer service is the differentiator in wireless. Everyone has devices. Everyone has value plans. Everyone has accessories. Your skill and desire to go the extra mile (and then some) in guaranteeing the customer an incredible experience must be unparalleled. Your customer should walk out of your wireless store feeling special.