CTIA Super Mobility 2016: Wrap-Up & Takeaways

CTIA Super Mobility 2016 Wrap Up & Takeaways

By Mark Landiak

September 12, 2016 - Well, CTIA Super Mobility 2016 is in the books.

It was perhaps a bit more intimate than in years past, but absolutely worth the time. For myself, it was an indoctrination back into the business after a 5-year hiatus. I had an opportunity to reconnect with some old friends and create dozens of new relationships. I realized just how much I missed being around wireless people. Our industry is unique in that way. We know each other and make new friends easily through this abstract force we call “the wireless connection.”

If you missed CTIA, here’s a snapshot:

How to Boost your Customer Service with Proactive Engagement

Boosting Customer Service with Proactive Engagement

By Elizabeth Lee

September 12, 2016 - Customer service has changed, and it’s no longer good enough to be reactive. You now need to ensure that your support system is proactive and out in front of your customers' needs before they become needs. You must go out and engage with your customers before your competitors get the opportunity. Here’s a look at some of the top strategies that you can employ to match (if not eclipse) your competition.

Be Available. One of the biggest mistakes that companies can make is to hide their customer support information. A customer should be able to visit your website and find a phone number, an email address, and vibrant social media channels. It may seem incredible, but 41% of companies still don’t have that information visible on their websites. Make yourself available digitally or you risk losing half your customer base before they even have the opportunity to talk to you.