By Mark Landiak & Michael Janowski
September 1, 2016 - Is your company using Omni-Channel Retailing to provide flexibility for customers to buy from you on multiple platforms? The brick-and-mortar that sustained us in the past may not be enough to sustain us in the future as carriers lower commissions and costs continue to rise. Competitors are migrating towards direct sales, mobile and web-based marketing, and other non-traditional methods for reaching customers. Most consumers are doing on-line research, identifying what they want, what it costs and perhaps even purchasing on line. Thus, retailers must figure out how to create new value and simplify the consumer experience.
One strategy is to become the educator in the markets you serve in-store, on-line and maybe even in the customers place of business. Here are a few ways you could look to apply an omni-channel solution to your wireless store: