The Next Move for Wireless Retailers: Omnichannel Marketing

The Next Move for Wireless Retail is Omnichannel Marketing

By Mark Landiak & Michael Janowski

September 1, 2016 - Is your company using Omni-Channel Retailing to provide flexibility for customers to buy from you on multiple platforms? The brick-and-mortar that sustained us in the past may not be enough to sustain us in the future as carriers lower commissions and costs continue to rise. Competitors are migrating towards direct sales, mobile and web-based marketing, and other non-traditional methods for reaching customers. Most consumers are doing on-line research, identifying what they want, what it costs and perhaps even purchasing on line.  Thus, retailers must figure out how to create new value and simplify the consumer experience.

One strategy is to become the educator in the markets you serve in-store, on-line and maybe even in the customers place of business.   Here are a few ways you could look to apply an omni-channel solution to your wireless store:

Four Keys for Recruiting Top Talent to Your Retail Business

Recruiting Top Talent to your Retail Business

By Mark Landiak & Amelia Knott

August 22, 2016 - Recruitment can make or break a company, especially a small business. It's even more important in retail, where your employees are the face and voice of your brand on an individual level. According to the Randstad Sourceright 2016 Trends Report, 72% of employers believe that a lack of talent has had a negative impact on their business, while three in four employers also find it difficult to hire staff who have the right skills for the job. In other words, it’s really important and really hard. Here are some tips to help you make it a bit easier and guarantee great results.