How to Boost your Customer Service with Proactive Engagement

Boosting Customer Service with Proactive Engagement

By Elizabeth Lee

September 12, 2016 - Customer service has changed, and it’s no longer good enough to be reactive. You now need to ensure that your support system is proactive and out in front of your customers' needs before they become needs. You must go out and engage with your customers before your competitors get the opportunity. Here’s a look at some of the top strategies that you can employ to match (if not eclipse) your competition.

Be Available. One of the biggest mistakes that companies can make is to hide their customer support information. A customer should be able to visit your website and find a phone number, an email address, and vibrant social media channels. It may seem incredible, but 41% of companies still don’t have that information visible on their websites. Make yourself available digitally or you risk losing half your customer base before they even have the opportunity to talk to you.

The Next Move for Wireless Retailers: Omnichannel Marketing

The Next Move for Wireless Retail is Omnichannel Marketing

By Mark Landiak & Michael Janowski

September 1, 2016 - Is your company using Omni-Channel Retailing to provide flexibility for customers to buy from you on multiple platforms? The brick-and-mortar that sustained us in the past may not be enough to sustain us in the future as carriers lower commissions and costs continue to rise. Competitors are migrating towards direct sales, mobile and web-based marketing, and other non-traditional methods for reaching customers. Most consumers are doing on-line research, identifying what they want, what it costs and perhaps even purchasing on line.  Thus, retailers must figure out how to create new value and simplify the consumer experience.

One strategy is to become the educator in the markets you serve in-store, on-line and maybe even in the customers place of business.   Here are a few ways you could look to apply an omni-channel solution to your wireless store: