[vc_row][vc_column][vc_column_text]By Zoe Anderson October 17, 2016 – I have a fun new word for your retail business vocabulary: phygital. This trendy new semantic composite of ‘physical‘ and ‘digital‘ is popping up everywhere these days. It refers to the multichannel/omnichannel customer experience that many of your followers have come to appreciate for efficiency and personable qualities.…
[vc_row][vc_column][vc_column_text]by Mark Landiak & Michael Janowski “Your service ******* sucks!” – Brad, 23, Chicago “We waited 45 minutes, and they still messed up our order. Don’t even bother with this place.” – Jessica, 25, New York City So you got a bad social media consumer review. Don’t panic. It’s not the end of the world (or your business). Not…
[vc_row][vc_column][vc_column_text]By Mark Landiak & Michael Janowski July 21, 2016 – Customer responsiveness (the time required and effort exerted to respond to a customer issue) is an undeniable priority (and differentiator) among many business spaces. WalkerInfo reports that by the year 2020, customer experience will overtake price and product as the key brand differentiator. This is especially the…
[vc_row][vc_column][vc_column_text]By Sophia Beirne & Michael Janowski July 12, 2016 – Even if it’s not the easiest task, creating an effective customer survey is definitely worth the effort. There aren’t too many feedback forms out there that permit us to gather such a considerable volume of data about a set of specific product-related questions. If you’re…
[vc_row][vc_column][vc_column_text]Michael Janowski May 23, 2016 – The social economy is becoming more and more demanding on businesses to maintain the real-time consumer conversation. Consider these statistics: In 2015, Social Media Today found that 71% of consumers are likely to purchase an item based on social media referrals. (Source) Mintel reported in 2015 that 69% of…
[vc_row][vc_column][vc_column_text]By Jesse Nobbe May 2, 2016 – Less sophisticated organizations often take the “Batch and Blast” approach (aka the “Shotgun” approach) to marketing to their database. See if something sticks and continue messaging until there are Marketing Qualified Leads for the Sales team. But Marketing Automation can help your organization tap into the dormant value…
[vc_row][vc_column][vc_column_text]By Mark Landiak October 15, 2015 – Operating in the modern social economy, customer experience is quickly becoming the sole differentiator in branding and winning business. Companies and their competitors alike are realizing that they are now subject to the whims of the consumer, and as a result, must win business through making the consumption process…
[vc_row][vc_column][vc_column_text]By Michael Janowski August 26, 2015 – Your wireless marketing presence should be the heartbeat of your business. It brings customers to the door who put money in the drawer. We all sell wireless products and services. It’s imperative that your wireless store differentiates itself from the competition. That said, the wireless business can be…
[vc_row][vc_column][vc_column_text]By Michael Janowski August 18, 2015 – Your wireless marketing presence should be the heartbeat of your business. It brings customers to the door who put money in the drawer. We all sell wireless products and services. It’s imperative that your wireless store differentiates itself from the competition. That said, the wireless business can be…
[vc_row][vc_column][vc_column_text]By Michael Janowski July 15, 2015 – Your wireless marketing presence should be the heartbeat of your business. It brings customers to the door who put money in the drawer. We all sell wireless products and services. It’s imperative that your wireless store differentiates itself from the competition. That said, the wireless business can be…