Keurig (formerly Green Mountain Coffee Roasters)
[vc_row][vc_column][vc_column_text] Industry Food & Beverage Initiative Building A Sales Effectiveness Process For The Wholesale Channel Business Challenge Keurig (formerly Green Mountain Coffee Roasters) is a leader in the specialty coffee business. It sells a wide variety of fine coffee through multiple distribution channels. Sales in one of the company’s largest sales channels – wholesale market…