[vc_row][vc_column][vc_column_text] Industry Food & Beverage Initiative Building A Sales Effectiveness Process For The Wholesale Channel Business Challenge Keurig (formerly Green Mountain Coffee Roasters) is a leader in the specialty coffee business. It sells a wide variety of fine coffee through multiple distribution channels. Sales in one of the company’s largest sales channels – wholesale market…
[vc_row][vc_column][vc_column_text]Michael Janowski May 23, 2016 – The social economy is becoming more and more demanding on businesses to maintain the real-time consumer conversation. Consider these statistics: In 2015, Social Media Today found that 71% of consumers are likely to purchase an item based on social media referrals. (Source) Mintel reported in 2015 that 69% of…
[vc_row][vc_column][vc_column_text]By Mark Landiak May 11, 2016 – Front-line managers may be the most important element to achieving success on the front lines… and the ability of managers to coach their teams to higher levels of proficiency and performance is a manager’s most important skillset. Much of our management training focuses on advising front-line managers on how…
[vc_row][vc_column][vc_column_text]By Jesse Nobbe May 2, 2016 – Less sophisticated organizations often take the “Batch and Blast” approach (aka the “Shotgun” approach) to marketing to their database. See if something sticks and continue messaging until there are Marketing Qualified Leads for the Sales team. But Marketing Automation can help your organization tap into the dormant value…
[vc_row][vc_column][vc_single_image image=”687″ img_size=”full” alignment=”center” onclick=”custom_link” link=”http://www.retailfocuspodcast.com/podcasts/2016/4/20/42016-podcast-pier-1-goes-omnichannel-retail-employee-retention”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text] Click To Listen [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]By Mark Landiak April 21, 2016 – Employee retention starts with the interview process. It’s about asking the right questions and recognizing the success factors that characterize top talent. Once you’ve found that talent, it’s your managers’ responsiblity to cultivate it in a way that contributes…
[vc_row][vc_column][vc_column_text]By Cody Simpson April 6, 2016 – You are about to launch a major new initiative that will have a significant impact on the future of your business. After thorough research and analysis, an infrastructure and process has been approved that screams success. The final piece of the puzzle is communicating and socializing this plan…
[vc_row][vc_column][vc_column_text]By Gigi Peccolo March 15, 2016 – Today’s customers want to engage with your business on more and more channels. In fact, a recent study by NICE Systems and BCG found that customers use an average of 5.6 channels to contact a company. And one of the channels they’re using is text messaging, a channel that’s…
[vc_row][vc_column][vc_column_text]By Michael Janowski February 24, 2016 – Is your retail store active on Twitter? No? Well then, get on it. Seriously. Just bookmark this article and come back later. I won’t be offended. The success of any retailer is predicated on consistency day-in and day-out. This consistency is often portrayed by workers that follow a…
[vc_row][vc_column][vc_column_text]By Mark Landiak October 15, 2015 – Operating in the modern social economy, customer experience is quickly becoming the sole differentiator in branding and winning business. Companies and their competitors alike are realizing that they are now subject to the whims of the consumer, and as a result, must win business through making the consumption process…
[vc_row][vc_column][vc_column_text]By Mark Landiak October 1, 2015 – For all the emphasis put on effort and diligence in sales (forecasting, planning, greeting the customer, needs assessment, asking for referrals, etc.), one of the more overlooked and assumed aspects of the sales process is the actual closing of the deal. Sales is sometimes viewed as very cut-and-dry in…