Making Your Customers’ Experience More ‘Phygital’

[vc_row][vc_column][vc_column_text]By Zoe Anderson October 17, 2016 – I have a fun new word for your retail business vocabulary: phygital. This trendy new semantic composite of ‘physical‘ and ‘digital‘ is popping up everywhere these days. It refers to the multichannel/omnichannel customer experience that many of your followers have come to appreciate for efficiency and personable qualities.…

Going The Extra Mile: Three Reasons Breaking The Mold Will Benefit Your Customer Satisfaction

[vc_row][vc_column][vc_column_text]By Sophia Mest October 10, 2016 – When you have happy customers, everyone wins. Customer satisfaction is crucial to success for any business. Companies that maintain a high degree of customer satisfaction not only benefit from the respected word-of-mouth marketing that clients generate, but they also keep a favorable reputation in the broader public eye.…

The Next Move for Wireless Retailers: Omnichannel Marketing

[vc_row][vc_column][vc_column_text]By Mark Landiak & Michael Janowski September 1, 2016 – Is your company using Omni-Channel Retailing to provide flexibility for customers to buy from you on multiple platforms? The brick-and-mortar that sustained us in the past may not be enough to sustain us in the future as carriers lower commissions and costs continue to rise. Competitors…

Four Keys for Recruiting Top Talent to Your Retail Business

[vc_row][vc_column][vc_column_text]By Mark Landiak & Amelia Knott August 22, 2016 – Recruitment can make or break a company, especially a small business. It’s even more important in retail, where your employees are the face and voice of your brand on an individual level. According to the Randstad Sourceright 2016 Trends Report, 72% of employersbelieve that a lack…

How To Conduct A Thorough Social Media Audit

[vc_row][vc_column][vc_column_text]Michael Janowski May 23, 2016 – The social economy is becoming more and more demanding on businesses to maintain the real-time consumer conversation. Consider these statistics: In 2015, Social Media Today found that 71% of consumers are likely to purchase an item based on social media referrals. (Source) Mintel reported in 2015 that 69% of…