[vc_row][vc_column][vc_column_text]By Sophia Mest October 10, 2016 – When you have happy customers, everyone wins. Customer satisfaction is crucial to success for any business. Companies that maintain a high degree of customer satisfaction not only benefit from the respected word-of-mouth marketing that clients generate, but they also keep a favorable reputation in the broader public eye.…
[vc_row][vc_column][vc_column_text]By Mark Landiak & Michael Janowski September 1, 2016 – Is your company using Omni-Channel Retailing to provide flexibility for customers to buy from you on multiple platforms? The brick-and-mortar that sustained us in the past may not be enough to sustain us in the future as carriers lower commissions and costs continue to rise. Competitors…
[vc_row][vc_column][vc_column_text]Michael Janowski May 23, 2016 – The social economy is becoming more and more demanding on businesses to maintain the real-time consumer conversation. Consider these statistics: In 2015, Social Media Today found that 71% of consumers are likely to purchase an item based on social media referrals. (Source) Mintel reported in 2015 that 69% of…
[vc_row][vc_column][vc_column_text]By Mark Landiak May 11, 2016 – Front-line managers may be the most important element to achieving success on the front lines… and the ability of managers to coach their teams to higher levels of proficiency and performance is a manager’s most important skillset. Much of our management training focuses on advising front-line managers on how…
[vc_row][vc_column][vc_column_text]By Jesse Nobbe May 2, 2016 – Less sophisticated organizations often take the “Batch and Blast” approach (aka the “Shotgun” approach) to marketing to their database. See if something sticks and continue messaging until there are Marketing Qualified Leads for the Sales team. But Marketing Automation can help your organization tap into the dormant value…
[vc_row][vc_column][vc_column_text]By Michael Janowski February 24, 2016 – Is your retail store active on Twitter? No? Well then, get on it. Seriously. Just bookmark this article and come back later. I won’t be offended. The success of any retailer is predicated on consistency day-in and day-out. This consistency is often portrayed by workers that follow a…
[vc_row][vc_column][vc_column_text]By Mark Landiak October 1, 2015 – For all the emphasis put on effort and diligence in sales (forecasting, planning, greeting the customer, needs assessment, asking for referrals, etc.), one of the more overlooked and assumed aspects of the sales process is the actual closing of the deal. Sales is sometimes viewed as very cut-and-dry in…
[vc_row][vc_column][vc_column_text]By Mark Landiak September 24, 2015 – Every great salesperson I’ve ever met has a true passion for selling. The prospect of persuasion fires him or her up like few things ever will. Selling is an exhilarating experience for them, and that’s good. It’s supposed to be! You know what else great salespeople love? Money! You…
[vc_row][vc_column][vc_column_text]By Mark Landiak August 12, 2015 – It’s mere moments before your weekly sales meeting. The typical small talk and chatter fills the air as your team starts filing into the room from the sales floor. Everyone seems upbeat and lively, and with good reason. Last week was a great week. Two of your wireless sales…
[vc_row][vc_column][vc_column_text]By Mark Landiak July 22, 2015 – How often do you take the opportunity to convene with your sales team and reflect? The sales process itself (let alone in wireless) can be a grueling one. It requires a constant awareness on the part of the associate with an ongoing focus on the customer. It’s important that…