Leveraging In-Store Pickup For Customer Retention & Referrals

[vc_row][vc_column][vc_column_text]By Mark Landiak October 15, 2015 – Operating in the modern social economy, customer experience is quickly becoming the sole differentiator in branding and winning business. Companies and their competitors alike are realizing that they are now subject to the whims of the consumer, and as a result, must win business through making the consumption process…

Role Play Techniques for Closing The Sale

[vc_row][vc_column][vc_column_text]By Mark Landiak October 1, 2015 – For all the emphasis put on effort and diligence in sales (forecasting, planning, greeting the customer, needs assessment, asking for referrals, etc.), one of the more overlooked and assumed aspects of the sales process is the actual closing of the deal. Sales is sometimes viewed as very cut-and-dry in…

Ten Great Questions for Running a Wireless Customer Satisfaction Check

[vc_row][vc_column][vc_column_text]By Mark Landiak September 2, 2015 – How do you know your wireless customers are satisfied? Do they tell you? How do you follow up on customer experience and customer satisfaction? In my book Customer Service Isn’t A Department… It’s You!, I discuss how customer satisfaction and subsequent retention relies on going above and beyond at the individual…

50 Low-Cost/No-Cost Marketing Ideas: Part 7 – Utilizing Your Store Space

[vc_row][vc_column][vc_column_text]By Michael Janowski August 26, 2015 – Your wireless marketing presence should be the heartbeat of your business. It brings customers to the door who put money in the drawer. We all sell wireless products and services. It’s imperative that your wireless store differentiates itself from the competition. That said, the wireless business can be…

50 Low-Cost/No-Cost Marketing Ideas: Part 6 – Unifying Your Message

[vc_row][vc_column][vc_column_text]By Michael Janowski August 18, 2015 – Your wireless marketing presence should be the heartbeat of your business. It brings customers to the door who put money in the drawer. We all sell wireless products and services. It’s imperative that your wireless store differentiates itself from the competition. That said, the wireless business can be…

Know Your Customer Identity

[vc_row][vc_column][vc_column_text]By Mark Landiak & Michael Janowski August 5, 2015 – Wireless customers can go years with the same service provider and not consider switching. They might be tempted with a cheaper rate plan or an upgraded device. But brand loyalty runs strong when properly cultivated. Consider this: With saturation in the marketplace, the focus in wireless…