How To Conduct A Thorough Social Media Audit

[vc_row][vc_column][vc_column_text]Michael Janowski May 23, 2016 – The social economy is becoming more and more demanding on businesses to maintain the real-time consumer conversation. Consider these statistics: In 2015, Social Media Today found that 71% of consumers are likely to purchase an item based on social media referrals. (Source) Mintel reported in 2015 that 69% of…

Leveraging In-Store Pickup For Customer Retention & Referrals

[vc_row][vc_column][vc_column_text]By Mark Landiak October 15, 2015 – Operating in the modern social economy, customer experience is quickly becoming the sole differentiator in branding and winning business. Companies and their competitors alike are realizing that they are now subject to the whims of the consumer, and as a result, must win business through making the consumption process…

Ten Great Questions for Running a Wireless Customer Satisfaction Check

[vc_row][vc_column][vc_column_text]By Mark Landiak September 2, 2015 – How do you know your wireless customers are satisfied? Do they tell you? How do you follow up on customer experience and customer satisfaction? In my book Customer Service Isn’t A Department… It’s You!, I discuss how customer satisfaction and subsequent retention relies on going above and beyond at the individual…

Know Your Customer Identity

[vc_row][vc_column][vc_column_text]By Mark Landiak & Michael Janowski August 5, 2015 – Wireless customers can go years with the same service provider and not consider switching. They might be tempted with a cheaper rate plan or an upgraded device. But brand loyalty runs strong when properly cultivated. Consider this: With saturation in the marketplace, the focus in wireless…